This is exactly the kind of garbage that I end up creaming my sociology-pants over for days: interactive maps of Netflix rentals and queues in twelve major metropolitan areas, and the fascinating endless cultural/demographic/social/economic/movie-distribution-budget-etc information you can glean from that. Guess what, guys? Mad Men is for urban rich white people, mostly in NYC (Denver doesn’t give a rat’s ass about Don Draper.) Will Smith movies are for the suburbs and middle America! Nobody outside of very major metropolitan areas (the only places where, to the best of my knowledge, the film was in theatres) cared about Man on Wire! My current zipcode rented Milk most this year, whereas in the area where I grew up that honor goes to, uh, Twilight. The distribution by critics is also interesting and makes it pretty obvious that critical reception and public reception/interest are, uh, not exactly clearly correlated.